Corporate Communications Specialist JOB

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Date: 2 Oct 2025

Location: AE

Company: Department of Culture and Tourism

Role Purpose

Supports ensuring that campaign needs of Corporate Communications are identified, developed and delivered in a way that benefits both the Sector internal client and DCT as a whole, ensuring that corporate campaign advice is integrated into planning and decision-making from the outset, curating effective plans and bringing the best advice together from across all specialist areas.

Key Responsibilities

Data & Analytics

  • Supports mapping stakeholders by identifying the most important industry experts/opinion leaders for the organisation or initiative ​

Strategy & Planning

  • Aids in the development of a strategy based on insights created from audience research and data ​
  • Develops thought leadership by the research of recognised industry leaders to stay at the forefront of industry knowledge and approaches
  • Aids corporate comms strategy by developing a strategy for the organisation to engage with internal and external audiences across owned and earned channels
  • Supports corporate comms message development by creating overarching corporate messages to convey to key internal and external parties 
  • Supports in the mapping of potential scenarios and the development of a robust crisis communication strategy to both manage and mitigate crisis and issues 

Content & Campaign Planning  

  • Supports in drafting a marketing, communications or content brief
  • Supports in developing copy with the bespoke purpose of being used in earned / editorial media
  • Aids in media briefing material development by drafting a content pack focused on providing a journalist with the relevant information and key messages
  • Develops effective storytelling by the development of a relevant and engaging narrative that will capture the attention of the target audience
  • Supports in developing a strategy across all communication touchpoints with a focus on paid media 
  • Supports in creating materials to deliver against the plan of action for addressing issues and crises 

Content & Campaign Execution

  • Supports campaign creative assets and tactical execution across all audience touchpoints 
  • Supports regulatory and government affairs / engagement by the interaction with and formulating positive opinion with government and influential external stakeholders
  • Aids in media relations and the approach for interfacing with, formulating positive opinion among and garnering coverage from journalists in corporate, consumer and domestic media
  • Supports crisis communication execution by the execution of the strategy and campaign material defined foe use for addressing issues and crises

Shared Activity

Strategic Contribution

  • Ensure effective cascading of the functional strategy into section business plans to ensure vertical alignment and horizontal integration with other interfacing sectional strategies

People Management

  • Manage the effective achievement of assigned objectives through the leadership of the Section by setting of individual objectives, managing performance, developing and motivating staff to maximize performance
  • Lead the talent development initiatives for the assigned section, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements
  • Act as a role model and drive adherence to organizational values and ethics by employees of the assigned section to foster a value driven culture within the organization

Budgeting and Financial Planning

  • Manage the preparation and recommend the section budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines

Policies, Systems, Processes & Procedures

  • Manage and ensure effective implementation of functional policies, procedures and controls covering all areas of assigned section activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service

Continuous Improvement

  • Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction

Reporting

  • Ensure that all section reports are prepared timely and accurately and meet DCT requirements, policies and quality standards.

Communication and Business Relationships

Internal

  • Creative & Production
  • Sector Marketing
  • Strategy, Planning & Operations

External

  • Public Relations Agency
  • Government stakeholders
  • Journalists and media stakeholders

Qualifications

Bachelor’s degree (Masters preferred) in relevant industry

Experience

  • 4-6 years of Experience in similar role or industry
  • At least 3 years of Experience in a Managerial Position

Skills

  • Full professional English proficiency both in speaking and writing 
  • Arabic bilingual desirable but not mandatory 
  • Skilled in MS Office (PowerPoint, Word and Excel)
  • High level of competency in relevant software applications
  • Administrative skills and attention to detail
  • Self-motivated with a proven ability to complete work in a timely manner
  • Detailed knowledge of Production Processes, Crew, Equipment, Facilities and Post-production processes
  • Ability to quickly integrate with existing business software tools and knowledge of other relevant industry software
  • Excellent written and verbal communication skill - including appropriate stakeholder alignment
  • Evidence of creating, implementing, and managing policies and procedures
  • Ability to multi-task and to prioritize work effectively

 

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