Social Media Unit Head JOB

Role Purpose

The Social Media Unit Head drives on ensuring that social media strategies, content, monitoring, execution and reporting are identified, developed and delivered in a way that benefits both the Sector internal client and DCT as a whole. They ensure social media advice is integrated into planning and decision-making from the outset driving the curation of plans and bringing the best advice together from across specialist areas.

Key Responsibilities

Content & Campaign Planning

• Drives the creation of centrally developed creative assets and guidance to execute across local markets                          

Content & Campaign Execution

• Manages  social media platforms and their associated communities 
• Drives creating the visual identity of a website or mobile application

Measurement & Impact

• Sets measurement criteria for paid, owned, earned media across each audience touchpoint to verify levels of success
• Drives using tech-based platforms and solutions within marketing and communications activities to leverage Martech
• Manages ongoing improvement of campaign performance using ongoing campaign data and results ​
• Assesses marketing campaign activities using specific metrics to determine success levels

Shared Activity

Strategic Contribution  

• Ensure effective cascading of the functional strategy into section business plans to ensure vertical alignment and horizontal integration with other interfacing sectional strategies.   

People Management  

• Manage the effective achievement of assigned objectives through the leadership of the Section by setting of individual objectives, managing performance, developing and motivating staff to maximize performance.  
• Lead the talent development initiatives for the assigned section, collaborating with technical/discipline experts and thereby ensure the availability of talent to fit business requirements.  
• Act as a role model and drive adherence to organisational values and ethics by employees of the assigned section to foster a value driven culture within the organisation.  

Budgeting and Financial Planning  

• Manage the preparation and recommend the section budget and monitor financial performance versus the budget while ensuring all sectional activities are conducted in line with the approved guidelines.   

Policies, Systems, Processes & Procedures  

• Manage and ensure effective implementation of functional policies, procedures and controls covering all areas of assigned section activity so that all relevant procedural/legislative requirements are fulfilled while delivering a quality, cost-effective service.  

Continuous Improvement 

• Lead the identification of opportunities for continuous improvement and sustainability of systems, processes and practices considering global standards, productivity improvement and cost reduction.  

Reporting  

• Ensure that all section reports are prepared timely and accurately and meet DCT requirements, policies and quality standards. 

Communication and Business Relationships

Internal

• Sector Marketing
• Strategic Communications
• Planning, Strategy & Operations

External

• Agency Partners
• Creative Agency
• Content Agency
• Media agency

Qualifications

Bachelor’s degree in relevant industry 

Experience

• 4-6 years experience in similar role or industry
• At least 3 years experience in managerial position

Skills

• Language:  
  • Full professional English proficiency both in speaking and writing 
  • Arabic bilingual desirable but not mandatory 
• Skilled in MS Office (PowerPoint, Word and Excel)  
• High level of competency in relevant software applications
• Administrative skills and attention to detail
• Self-motivated with a proven ability to complete work in a timely manner
• Detailed knowledge of Production Processes, Crew, Equipment, Facilities and Post-production processes
• Ability to quickly integrate with existing business software tools and knowledge of other relevant industry software
• Excellent written and verbal communication skill - including appropriate stakeholder alignment
• Evidence of creating, implementing, and managing policies and procedures
• Ability to multi-task and to prioritize work effectively
• Ability to work under own direction and high degree of initiative