Digital Marketing Unit Head JOB

Role

The Digital Marketing Unit Head leads DCT's digital marketing function, overseeing the strategic development, management, and innovation of all digital platforms. The role ensures that platforms reflect Abu Dhabi’s global brand positioning, meet business KPIs, and continually evolve with technological advancements and user expectations.

Key responsibilities

Digital Marketing Management

• Lead the strategic planning and execution of DCT’s digital platform ecosystem.
• Oversee resource management, team leadership, and vendor relationships.
• Manage annual budgeting for platform development, maintenance, and innovation.
• Drive cross-sector alignment on digital priorities.
• Lead continuous improvement initiatives: mobile-first design, AI innovations, and personalization strategies.
• Implement digital governance models to ensure compliance, security, and best practices.
• Oversee analytics frameworks, reporting cycles, and performance dashboards.
• Ensure all developments meet DGE (Digital Government Enablement) standards.
• Champion a future-ready, audience-first approach across all digital touchpoints.

Shared activity

Strategic contribution

• Ensures the effectiveness of linking functional strategy with department work plans to ensure its compatibility with the strategies of other departments.

Personnel management

• Effectively manages the achievement of assigned goals by setting individual goals, managing performance, and developing and motivating employees to improve performance.
• Leads talent development initiatives for the assigned team in cooperation with technical experts in the field, ensuring the availability of talent to meet requirements.
• Encourages the commitment of team employees to corporate values ​​and ethics, ensuring that a value-based culture is embedded in the department.

Budgeting and financial planning

• Manages the preparation and recommendation of the department's budget and monitors performance against the budget while ensuring that all department activities are carried out in line with approved guidelines.

Policies, systems, processes and procedures

• Manages and ensures effective implementation of policies, procedures and functional controls that cover all areas of the department's activities to ensure that all procedural/legislative requirements are met.

Continuous improvement

• Leads the identification of opportunities for continuous improvement and sustainability in relation to systems, processes and practices in view of global standards, improving productivity and reducing costs.

 Reporting

• Ensures that all department reports are prepared in an appropriate and accurate manner meeting requirements, policies and quality standards imposed by the sector.

Communications and business relationships

Internal

• Creative and production
• Other relevant departments and divisions

External

• Relevant external institutions/companies
• Relevant stakeholders/partners

Qualifications

Bachelor's degree (preferably a master's degree) in Marketing, Digital Strategy, Communications, or related field.

Experience

12+ years’ experience in digital leadership roles, preferably across public sector, tourism, or major destination brands.

Skills

• Expertise in digital platform management, UX/UI leadership, SEO/SEM, and AI integration.
• Strong team leadership, budget management, and cross-functional collaboration skills.
• Data-driven and highly analytical, with KPI-driven decision-making.
• Ability to bridge creative, technical, and business needs.
• Deep understanding of tourism, culture, and global destination marketing dynamics